Online Marketing or Internet marketing is the process of marketing your products or services over the Internet – basically making sure you are making every effort to ensure your target client base is knowledgeable about your products, special offers, and services.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested, therefore, marketers can determine which messages or offerings are more appealing to the audience.
The easiest way to define social media is to break it down: media is an instrument on communication, like a newspaper or a radio. Therefore, social media is a social instrument of communication.
In web terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Facebook allowing you to have a complete online portfolio containing a variety of information about yourself as well as a way to keep in contact with friends, family and co-workers anywhere in the world.
Social media is becoming vital for people’s daily lives, and there are multiple of social media sites which are used by millions of people, who are all potential customers for your business. What we do is make sure your business has a presence on these social medial sites, so that friends and others can promote your site, see what you’re currently doing, and recommend it to their friends. As social media continues to grow, the ability to reach more consumers globally also increases.
This involves sending your customer base a customised designed email. This could include offering your new products and services and offers, similar to a brochure. We can then track and analyse the usage of each campaign.
This would involve adding a "sign up for the newsletter" button which would record all of your customers’ subscriptions, allowing you to export these contents to your email, or import from your email. It also allows you to write a newsletter article, preview and send the newsletter. Newsletters are usually sent bi-weekly, monthly or quarterly. The newsletter would be a lot more detailed than a basic email campaign, as each newsletter contains different chapters and topics that can link back to your website. We can then track and analyse the usage of each campaign.
Facebook is a social networking website with more than 500 million active users; 50% of these log in on any given day, and people spend more time on Facebook than Google, Yahoo, Microsoft, Wikipedia andYouTube combined. Facebook continues to grow at 1 million new users a week; it allows users to add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organised by workplace, school, or college.
Leveraging Facebook business options can provide a new channel for you to interact with your customers. At the same time, these pages, called Public Profiles, can also help you acquire new customers as your Facebook fans spread the word about your business to their friends. As each Facebook user has an average of 130 friends, Facebook is a vital marketing medium to utilise.
We can create a custom-designed Facebook business page for you, so when a visitor goes to your Facebook business page, they will see a custom page, and not the generic wall. This can contain links to your website, offers and promotions and will be branded to suit your business. Stand out from your competitors and take advantage of this social media platform.
This will involve setting up a custom mini site on Google's fast growing social media platform, Google Plus. Here you can display your location on Google Maps, market your products and services to people who follow your page, and add pictures and descriptions about your business.
Producing an engaging video for YouTube is just the first step in launching a successful marketing campaign on YouTube. With 20 million viewers a month and literally millions of videos to choose from, it’s easy to get lost in the crowd. We can create a custom designed YouTube page for your business that will get you noticed.
Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. Since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters: truly a micro-blog. We can create a custom-designed Twitter page for your business so that customers and potential customers can discuss anything about your business, products or services. Twitter is a great way to keep up to date with your customers’ thoughts and needs.
We set up a business listing on LinkedIn. With this LinkedIn business profile, you can create a profile for your company that other users can follow, which can be linked to in the personal profiles of all your employees and friends. This can be vital technique to create connections and gain exposure for your brand.
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best content as voted for by our users. This is invaluable in your marketing campaign, once your site is ready and promoting your business.
When you create new content on your website – whether it’s news, upcoming events, or blog items – we join these together in an RSS feed. When a customer signs up for your RSS feed, they get the new content in their email, without having to check your website. We submit your feed to syndication websites, which helps spread your content throughout the Internet, gather interest and potential customers.
Flickr is a website that offers photo sharing and a host of related services for users of any level: beginners to professionals. Using Flickr involves uploading a photo, adding the photo to a photo album, and then sharing the photo in whatever appropriate groups the person has joined. Posting to groups is the main way your photos get exposure. These photos can gather a lot of coverage for your business. We can integrate Flickr with your web page.